The future of CPG is shoppable content

Digital content and ecommerce have been merging for years. Even in the early days of search engines, social media and blogging, our favorite products and retailers were only a few clicks away. But there’s always been a gap between experiencing content and shopping for products. When consumers encountered products they wanted while viewing digital content, they had to leave that content behind to begin the shopping process, often starting with an empty search bar and running into dead ends along the way. Shoppable content addresses that gap, integrating a seamless shopping experience within the content itself. Instead of merely inspiring…

3 Reasons Social Commerce is a Crucial Investment for Brands

It’s no secret: In 2023, a lot of people buy things online. And ecommerce brands that are looking to sell products to modern consumers need to understand the trends, habits and behaviors of online shoppers to meet these customers where they are. The rise of social commerce has presented a unique set of opportunities – and challenges – for brands who sell products in the digital marketplace.  So what is social commerce anyway? It’s the use of digital spaces to sell, discuss and shop for products. This can take many different forms, including social media (like selling products on Instagram),…

Accelerating Performance: How Automotive Brands Can Maximize Conversions

Automotive and auto parts is one of the fastest-growing industries. Pandemic-driven factors, and now macroeconomic factors, will continue to spur growth in this category, which has an underdeveloped ecommerce presence. That said, rising inflation continues to affect consumer spending habits. With part suppliers experiencing ongoing supply chain constraints, plus the resistant headwinds of inflation, raw material, fuel costs, and more, the industry continues to see pressure on profit margins and revenue growth. But there is good news: there are still opportunities for brands to attract and retain customers.  PriceSpider offers its services to numerous brands that not only manage direct-to-consumer (DTC)…