The Ultimate Guide To Ecommerce Trends

When an ecommerce trend catches on, it seems like every brand wants a part of it. But before you invest in “the next big thing”, cut through the hype and learn which trending tech can actually help you build a bigger, better brand.

The future of CPG is shoppable content

Digital content and ecommerce have been merging for years. Even in the early days of search engines, social media and blogging, our favorite products and retailers were only a few clicks away. But there’s always been a gap between experiencing content and shopping for products. When consumers encountered products they wanted while viewing digital content, they had to leave that content behind to begin the shopping process, often starting with an empty search bar and running into dead ends along the way. Shoppable content addresses that gap, integrating a seamless shopping experience within the content itself. Instead of merely inspiring…

Back-to-School & Beyond: 3 Reasons Ecommerce Retailers Should Embrace Data Sharing

By Rae Guimond, Director of Strategy and Development at PriceSpider As summer draws to a close, swimming pools and sunny days give way to homework and hall passes. And of course, amidst the hustle and bustle of returning to the classroom comes the need for school supplies—and lots of them. In fact, according to the National Retail Federation, the back-to-school business is booming like never before. In 2023, back-to-school spending is expected to total $41.5 billion, up from $36.9 billion in 2022 and the previous high of $37.1 billion in 2021. Not to be outdone, back-to-college spending is expected to…