Tag: Social Media

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How to Measure Social Media ROI

They say a product’s true value is simply how much someone else is willing to pay for it. But what if you can’t see how many people are willing to pay your price? Perhaps you’re trying to sell your old surround-sound system on Craigslist. Perhaps you paid nearly a thousand dollars for it 20 years ago. Perhaps no one is even making an offer on it for the measly 80 bucks you’re asking. Perhaps you bump it down to 60. Perhaps 40. C’mon people, this thing was a treasure in its heyday! Ahem — we digress. The point is, you…

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5 Practical Applications of Universal Tracking

The ever-looming question on every marketers’ mind…”Did it work?… And how do I show how it worked.” Brand marketing is not only about “awareness” or “impressions” anymore. In the technology age, brand marketing has added a function…performance marketing. Tracking ROI is one of the most valuable tools a marketer can have in their hands. The ability to do this, not only results in better and proven performance, but it comes with the ability to actually show what your marketing dollars did, and can also justify more resources for you to grow your brand and drive sales.  Working with online retailers…

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8 Tips for Using Social Media to Increase Sales

Social media is a valuable tool for growing an audience around your brand, communicating important information to the public, and responding to customers. And with traffic flocking to brand websites at record levels, now more than ever it’s important to ensure your digital touchpoints, advertising and social media, especially Instagram are optimized for sales conversion. A lot of brands have managed to turn social media into a lucrative channel for driving ecommerce sales, too. But it’s not as simple as throwing up an ad for your product or churning out posts about them every day. If you want to use…

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Social Media Marketing Strategies for E-Commerce

The technology that drives commerce may be faster and more efficient now than in decades past, but the basic rules of marketing haven’t changed much from the brick-and-mortar days. You still need to get your product in front of as many potential customers as possible, and it’s important to find a way to demonstrate the value of the product. Social media marketing presents advertisers with an array of new promotional opportunities that have the potential to reach more customers and open new markets – at little or no cost. Here are social media marketing strategies that have an enormous potential…