Tag: Omni-channel

Student loans and rising consumer debt are set to impact retail holiday spending in Q4. Here are three strategies retailers can use to boost the Golden Quarter.

Customer acquisition isn’t what it used to be. Back during the “golden age” of advertising (think Mad Men), the goal was to get your product in front of as many people as possible and hope that some of them buy it. Nowadays, there are much more advanced ways of targeting your ideal audience—but there are so many ways to do it that it can get a bit confusing.  Today’s top brands have clear roadmaps for how to consistently acquire customers with as little upfront cost as possible. They’re optimizing their strategies and dialing in on their ideal audiences and channels…

We live in a world of consumer choice, where brands offer more ways than ever to access their products and services.  But in an effort to track the consumer journey and achieve better margins, too many brands are still presenting a single route to purchase online. And by removing steps and customer choice (usually by offering only a direct-to-consumer purchase option), they can inadvertently hurt their chances to make a sale. In this blog, we’ll explain why shoppable media can help solve this challenge for brands and explore a few examples of how it can be implemented. The importance of…