Back-to-School & Beyond: 3 Reasons Ecommerce Retailers Should Embrace Data Sharing

By Rae Guimond, Director of Strategy and Development at PriceSpider As summer draws to a close, swimming pools and sunny days give way to homework and hall passes. And of course, amidst the hustle and bustle of returning to the classroom comes the need for school supplies—and lots of them. In fact, according to the National Retail Federation, the back-to-school business is booming like never before. In 2023, back-to-school spending is expected to total $41.5 billion, up from $36.9 billion in 2022 and the previous high of $37.1 billion in 2021. Not to be outdone, back-to-college spending is expected to…

What Your Prime Day Data is Trying to Tell You

Over this year’s two-day Prime Day event, we were busy crawling the web to gather data and draw insights that can help brands perform better online. How?  Our robust data collection platform crawls thousands of ecommerce sites in real time, gathering information about products, placement, promotion and the buyer’s path to purchase. That data then delivers actionable insights brands can use to optimize the customer experience, drive more purchases and protect their brand integrity across every sales channel.  Here’s what we found over the July 11-12 Prime Day event, and why brands who want to increase conversions should take a…