Tag: Brand Integrity

We talk a lot about pricing at PriceSpider. But of course, that’s probably no surprise—it’s literally in our name. And it’s also an increasingly relevant topic for brands.  As ecommerce continues to dominate the retail landscape, it’s becoming more important for brands to protect their value and ensure fair competition through pricing policies.  A key component of this is the Minimum Advertised Price (MAP), which establishes the lowest price at which a product can be advertised. MAP policies help prevent price undercutting and maintain healthy profit margins for brands, but implementing them can be a challenging process.  In this article,…

In the classic 90s cartoon Captain Planet and the Planeteers, five ordinary kids help defend Earth by using special rings to summon the super-strong and invincible Captain Planet. The kids can hold their own against the bad guys for a little while, but when they join together to summon their hero, it’s pretty much over for the villains. While there aren’t any eco-focused superheroes with green mullets working in ecommerce (at least, not that we know of), there’s still a lesson brand commerce pros can take from Captain Planet when it comes to setting their pricing strategy—specifically a product mix…

If you’ve ever had your eye on a new smartphone, you’ve been faced with a choice: make your purchase as soon as it releases at the highest price, or wait a few months for the price to come down.  While it was the same phone either way, your decision probably depended on what was more important to you. Did you want to be on the bleeding edge of new consumer technology? If so, you likely bought the product immediately. Or could you bear to be a little less trendy, but save money in the process? Then you probably waited a…