Tag: Brand Integrity

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Analyzing Amazon’s EU Performance

As summer hots up, many homeowners are diving into DIY projects, from sprucing up their gardens and outdoor recreation areas to revamping their kitchens and living spaces. This surge in home improvement shopping is reflected in our latest retail report, highlighting trends in consumer behavior and purchasing patterns.

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Summer DIY: Hardware Industry Insights from Our Latest Retail Report

As summer hots up, many homeowners are diving into DIY projects, from sprucing up their gardens and outdoor recreation areas to revamping their kitchens and living spaces. This surge in home improvement shopping is reflected in our latest retail report, highlighting trends in consumer behavior and purchasing patterns.

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Prime Day 2024: Did It Deliver?

Since its inception in 2015, Prime Day has been positioned as one of the biggest shopping days of the year, coming in after the likes of Black Friday and Cyber Monday. As the world continues to shift towards the convenience of online shopping, Prime Day has enabled Amazon to encourage higher rates of purchase as well as increase memberships to its Prime loyalty program.

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PriceSpider Reduces Friction in the Omnichannel Shopper Journey with the Launch of It’s New Local Shopping Experience

Discover how to convert Prime Day traffic into sales with our comprehensive Prime Day Playbook. Learn key strategies like getting retail ready, driving social awareness, leveraging the Prime Day Halo, and optimizing pricing to improve year-over-year performance. Boost your brand’s success with insights from PriceSpider and maximize your ROI during this major sales event.

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Prime Day Playbook: Tips for Converting Prime Day Traffic into Sales

Discover how to convert Prime Day traffic into sales with our comprehensive Prime Day Playbook. Learn key strategies like getting retail ready, driving social awareness, leveraging the Prime Day Halo, and optimizing pricing to improve year-over-year performance. Boost your brand’s success with insights from PriceSpider and maximize your ROI during this major sales event.

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The Shifting Landscape of Beauty: Trends and Opportunities for Health & Beauty Brands

How Health & Beauty Brands Can Grow Despite the Current Macroeconomic Climate “Ecommerce continues to revolutionize the health and beauty industry, with ecommerce and social commerce sales predicted to increase as more consumers buy online in this category. From social media shopping to counterfeit product concerns, this rapidly growing market presents both opportunities and challenges for retailers and consumers alike.” – Rae Guimond – Director, Strategy & Business Development at PriceSpider Spurred on mainly by the COVID-19 pandemic, a number of industries saw dramatic spikes in online sales. With brick-and-mortar stores closed and people told to stay indoors for months…

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The Brand Commerce Pro’s Guide to MAP Policy

We talk a lot about pricing at PriceSpider. But of course, that’s probably no surprise—it’s literally in our name. And it’s also an increasingly relevant topic for brands.  As ecommerce continues to dominate the retail landscape, it’s becoming more important for brands to protect their value and ensure fair competition through pricing policies.  A key component of this is the Minimum Advertised Price (MAP), which establishes the lowest price at which a product can be advertised. MAP policies help prevent price undercutting and maintain healthy profit margins for brands, but implementing them can be a challenging process.  In this article,…