PriceSpider Reduces Friction in the Omnichannel Shopper Journey with the Launch of It’s New Local Shopping Experience

Discover how to convert Prime Day traffic into sales with our comprehensive Prime Day Playbook. Learn key strategies like getting retail ready, driving social awareness, leveraging the Prime Day Halo, and optimizing pricing to improve year-over-year performance. Boost your brand’s success with insights from PriceSpider and maximize your ROI during this major sales event.

Prime Day Playbook: Tips for Converting Prime Day Traffic into Sales

Discover how to convert Prime Day traffic into sales with our comprehensive Prime Day Playbook. Learn key strategies like getting retail ready, driving social awareness, leveraging the Prime Day Halo, and optimizing pricing to improve year-over-year performance. Boost your brand’s success with insights from PriceSpider and maximize your ROI during this major sales event.

The Shifting Landscape of Beauty: Trends and Opportunities for Health & Beauty Brands

How Health & Beauty Brands Can Grow Despite the Current Macroeconomic Climate “Ecommerce continues to revolutionize the health and beauty industry, with ecommerce and social commerce sales predicted to increase as more consumers buy online in this category. From social media shopping to counterfeit product concerns, this rapidly growing market presents both opportunities and challenges for retailers and consumers alike.” – Rae Guimond – Director, Strategy & Business Development at PriceSpider Spurred on mainly by the COVID-19 pandemic, a number of industries saw dramatic spikes in online sales. With brick-and-mortar stores closed and people told to stay indoors for months…

The Brand Commerce Pro’s Guide to MAP Policy

We talk a lot about pricing at PriceSpider. But of course, that’s probably no surprise—it’s literally in our name. And it’s also an increasingly relevant topic for brands.  As ecommerce continues to dominate the retail landscape, it’s becoming more important for brands to protect their value and ensure fair competition through pricing policies.  A key component of this is the Minimum Advertised Price (MAP), which establishes the lowest price at which a product can be advertised. MAP policies help prevent price undercutting and maintain healthy profit margins for brands, but implementing them can be a challenging process.  In this article,…

What Is a Product Mix Pricing Strategy?

In the classic 90s cartoon Captain Planet and the Planeteers, five ordinary kids help defend Earth by using special rings to summon the super-strong and invincible Captain Planet. The kids can hold their own against the bad guys for a little while, but when they join together to summon their hero, it’s pretty much over for the villains. While there aren’t any eco-focused superheroes with green mullets working in ecommerce (at least, not that we know of), there’s still a lesson brand commerce pros can take from Captain Planet when it comes to setting their pricing strategy—specifically a product mix…

A Concise Guide to Price Skimming Strategy 

If you’ve ever had your eye on a new smartphone, you’ve been faced with a choice: make your purchase as soon as it releases at the highest price, or wait a few months for the price to come down.  While it was the same phone either way, your decision probably depended on what was more important to you. Did you want to be on the bleeding edge of new consumer technology? If so, you likely bought the product immediately. Or could you bear to be a little less trendy, but save money in the process? Then you probably waited a…

The Pros and Cons of Penetration Pricing Strategy

In the movie Crazy, Stupid, Love, there’s an iconic scene where cool-guy Jacob (Ryan Gosling) is teaching 40-something dad Cal (Steve Carell) how to reinvent his personal style and get back in the dating game. At one point in the scene, Jacob takes Cal’s old sneakers and chucks them off a balcony.   “Are you in a fraternity?” he asks. “Are you Steve Jobs? Are you the billionaire owner of Apple Computers? … Well, in that case, you’ve got no right to wear (those) sneakers ever.” Jacob knew that a first impression was the most important thing for Cal to focus…

Premium Pricing Strategy: An Overview for Brands

Sometimes when you buy clothes from a “luxury” brand, you’re actually getting better quality for your money. Maybe the product is made with more durable materials, is more sustainably sourced, or even just looks better. And then, sometimes, a “designer” T-shirt is…well…just a T-shirt. What’s interesting, though, is that, in the latter case, people are often still willing to pay higher prices for that product. That’s because there’s a perception that they’re getting more for their money—especially if the product is associated with a particular brand that they like. And regardless of the objective “quality” of their products, there’s a…