Student loans and rising consumer debt are set to impact retail holiday spending in Q4. Here are three strategies retailers can use to boost the Golden Quarter.
Tag: BOPIS
What Your Prime Day Data is Trying to Tell You
Over this year’s two-day Prime Day event, we were busy crawling the web to gather data and draw insights that can help brands perform better online. How? Our robust data collection platform crawls thousands of ecommerce sites in real time, gathering information about products, placement, promotion and the buyer’s path to purchase. That data then delivers actionable insights brands can use to optimize the customer experience, drive more purchases and protect their brand integrity across every sales channel. Here’s what we found over the July 11-12 Prime Day event, and why brands who want to increase conversions should take a…
5 Key Steps to Create a Winning Customer Acquisition Strategy
Customer acquisition isn’t what it used to be. Back during the “golden age” of advertising (think Mad Men), the goal was to get your product in front of as many people as possible and hope that some of them buy it. Nowadays, there are much more advanced ways of targeting your ideal audience—but there are so many ways to do it that it can get a bit confusing. Today’s top brands have clear roadmaps for how to consistently acquire customers with as little upfront cost as possible. They’re optimizing their strategies and dialing in on their ideal audiences and channels…
Why Shoppable Media Matters (And How You Can Use It)
We live in a world of consumer choice, where brands offer more ways than ever to access their products and services. But in an effort to track the consumer journey and achieve better margins, too many brands are still presenting a single route to purchase online. And by removing steps and customer choice (usually by offering only a direct-to-consumer purchase option), they can inadvertently hurt their chances to make a sale. In this blog, we’ll explain why shoppable media can help solve this challenge for brands and explore a few examples of how it can be implemented. The importance of…
Top 10 Online Stores for Consumer Electronics Brands (2023)
At PriceSpider, we love a good set of ecommerce data. In fact, we nerd out on it from time to time. And in this post, we’re going to do exactly that. We’re diving deep into our numbers vault and taking a look at the top 10 retailers for consumer electronics brands. So if your brand sells electronics (or if you’re like us and just love a good set of data), this post is for you. Why exactly did we put together this list? Because every online retailer that carries your product category represents an opportunity to expand your reach, increase…
How and Why Retailers Should Improve Relationships with Brands
A mutually beneficial relationship makes both parties stronger, better, and more effective than they could ever be on their own. Think of classic partnerships like Batman and Robin, Laverne and Shirley, or pineapple and pizza. (Okay, we know that last one’s a little controversial.) Whether it’s caped crime-fighters, comedic classics, or tropical fruits on Italian favorites, the right combination of efforts or inputs has the power to exponentially increase positive outcomes. And the same is true of retailers and their brands. But of course, it isn’t always easy for brands and retailers to get along. As a retailer, it can…
How to Choose the Right Media Mix for Your Brand
Gone are the days of Mad Men, when brands could use some combination of print, radio, TV, and/or billboards to reach practically every potential customer in existence. Nowadays, there are so many advertising platforms—each with its own unique audience—that it can feel a bit like a game of Whac-A-Mole trying to figure out where to promote your brand and its products. That’s why determining the right balance of marketing channels is crucial to a successful advertising strategy. But of course, finding that balance requires a bit of work. In fact, according to a recent survey by HubSpot, 39 percent of…
6 Effective Shopper Marketing Examples
In the movie Horton Hears a Who!, based on the famous book by Dr. Seuss, the people of Whoville (a town small enough to fit on a speck on a flower) have to prove their existence before their town is destroyed. After many failed attempts, they eventually use a device called a “Symphonophone” to produce a noise loud enough to let the giant figures around them know that they do, in fact, exist. Standing out as a brand these days can feel much the same—which is why it sometimes takes a little creativity to make sure you’re reaching your potential…
Retailers: Want More Web Traffic from Brands? Share Cart Data Through PriceSpider
“I think I’d miss you even if we never met,” goes the line from the romcom The Wedding Date. How does this apply to ecommerce and retailers, you ask? Well, many retailers think they’re already sharing enough data with their brands and don’t need to share it with a brand commerce platform like PriceSpider. But trust us when we say, you may be missing us and not even know it. Unless a brand exclusively sells their products through your store, they have a lot of options for where to send their website visitors when it comes time to purchase. And…
How Where to Buy Levels Up Your Email Targeting
Reaching customers through digital marketing is a little bit like searching for aliens. You know they’re out there (well, you’re pretty sure), they may be interested in you, and you need an effective way to communicate with them. And while we as a society haven’t developed technology to reach the outer space dwellers just yet, we have invented the rather useful tool of email targeting to influence prospective customers. Email targeting allows you to reach different members of your audience with messages that are specific to them. And when using this approach, you need to be as precise as possible…
