The future of CPG is shoppable content

Digital content and ecommerce have been merging for years. Even in the early days of search engines, social media and blogging, our favorite products and retailers were only a few clicks away. But there’s always been a gap between experiencing content and shopping for products. When consumers encountered products they wanted while viewing digital content, they had to leave that content behind to begin the shopping process, often starting with an empty search bar and running into dead ends along the way. Shoppable content addresses that gap, integrating a seamless shopping experience within the content itself. Instead of merely inspiring…

What Your Prime Day Data is Trying to Tell You

Over this year’s two-day Prime Day event, we were busy crawling the web to gather data and draw insights that can help brands perform better online. How?  Our robust data collection platform crawls thousands of ecommerce sites in real time, gathering information about products, placement, promotion and the buyer’s path to purchase. That data then delivers actionable insights brands can use to optimize the customer experience, drive more purchases and protect their brand integrity across every sales channel.  Here’s what we found over the July 11-12 Prime Day event, and why brands who want to increase conversions should take a…

Accelerating Performance: How Automotive Brands Can Maximize Conversions

Automotive and auto parts is one of the fastest-growing industries. Pandemic-driven factors, and now macroeconomic factors, will continue to spur growth in this category, which has an underdeveloped ecommerce presence. That said, rising inflation continues to affect consumer spending habits. With part suppliers experiencing ongoing supply chain constraints, plus the resistant headwinds of inflation, raw material, fuel costs, and more, the industry continues to see pressure on profit margins and revenue growth. But there is good news: there are still opportunities for brands to attract and retain customers.  PriceSpider offers its services to numerous brands that not only manage direct-to-consumer (DTC)…

5 Key Steps to Create a Winning Customer Acquisition Strategy

Customer acquisition isn’t what it used to be. Back during the “golden age” of advertising (think Mad Men), the goal was to get your product in front of as many people as possible and hope that some of them buy it. Nowadays, there are much more advanced ways of targeting your ideal audience—but there are so many ways to do it that it can get a bit confusing.  Today’s top brands have clear roadmaps for how to consistently acquire customers with as little upfront cost as possible. They’re optimizing their strategies and dialing in on their ideal audiences and channels…

Why Shoppable Media Matters (And How You Can Use It)

We live in a world of consumer choice, where brands offer more ways than ever to access their products and services.  But in an effort to track the consumer journey and achieve better margins, too many brands are still presenting a single route to purchase online. And by removing steps and customer choice (usually by offering only a direct-to-consumer purchase option), they can inadvertently hurt their chances to make a sale. In this blog, we’ll explain why shoppable media can help solve this challenge for brands and explore a few examples of how it can be implemented. The importance of…

PriceSpider to Launch AI-Powered Functionality to Help Brands Optimize Customer Journey and Drive Sales

Latest Innovation to Enhance Where to Buy Capabilities Irvine, Calif. – May 24, 2023 – PriceSpider, a leading provider of brand commerce solutions, has announced the integration of artificial intelligence (AI) into its suite of products. The new tool will help brands seamlessly create and customize the customer journey. PriceSpider’s Where to Buy Shoppable Solutions, part of the company’s industry-leading brand commerce platform, helps clients make their brand shoppable across every digital touchpoint while providing a frictionless path to purchase for their customers. The new AI functionality will utilize a plugin from OpenAI’s ChatGPT, enabling users to customize select visual…

Top 10 Online Stores for Consumer Electronics Brands (2023)

At PriceSpider, we love a good set of ecommerce data. In fact, we nerd out on it from time to time. And in this post, we’re going to do exactly that. We’re diving deep into our numbers vault and taking a look at the top 10 retailers for consumer electronics brands. So if your brand sells electronics (or if you’re like us and just love a good set of data), this post is for you. Why exactly did we put together this list? Because every online retailer that carries your product category represents an opportunity to expand your reach, increase…