It’s no secret: In 2023, a lot of people buy things online. And ecommerce brands that are looking to sell products to modern consumers need to understand the trends, habits and behaviors of online shoppers to meet these customers where they are. The rise of social commerce has presented a unique set of opportunities – and challenges – for brands who sell products in the digital marketplace. So what is social commerce anyway? It’s the use of digital spaces to sell, discuss and shop for products. This can take many different forms, including social media (like selling products on Instagram),…
