Tag: Shoppable Media

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The future of CPG is shoppable content

Digital content and ecommerce have been merging for years. Even in the early days of search engines, social media and blogging, our favorite products and retailers were only a few clicks away. But there’s always been a gap between experiencing content and shopping for products. When consumers encountered products they wanted while viewing digital content, they had to leave that content behind to begin the shopping process, often starting with an empty search bar and running into dead ends along the way. Shoppable content addresses that gap, integrating a seamless shopping experience within the content itself. Instead of merely inspiring…

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3 Reasons Social Commerce is a Crucial Investment for Brands

It’s no secret: In 2023, a lot of people buy things online. And ecommerce brands that are looking to sell products to modern consumers need to understand the trends, habits and behaviors of online shoppers to meet these customers where they are. The rise of social commerce has presented a unique set of opportunities – and challenges – for brands who sell products in the digital marketplace.  So what is social commerce anyway? It’s the use of digital spaces to sell, discuss and shop for products. This can take many different forms, including social media (like selling products on Instagram),…

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The Complete Guide to BOPIS: What Brands Need to Know

Once upon a time, someone had the idea for a washing machine, and people probably thought that person was clinically insane. You mean instead of going down to the river to wash my clothes, you have a magic box that brings the river (and soap) into my home? Oh, AND there’ll be another magic box that contains warm air to dry my clothes too? Yeah OK buddy. Of course no one would question it now because the washer and dryer are ubiquitous. But that’s how it goes. A new thing sounds crazy — telephones, horseless carriages, KFC’s Double Down sandwich…