The future of CPG is shoppable content

Digital content and ecommerce have been merging for years. Even in the early days of search engines, social media and blogging, our favorite products and retailers were only a few clicks away. But there’s always been a gap between experiencing content and shopping for products. When consumers encountered products they wanted while viewing digital content, they had to leave that content behind to begin the shopping process, often starting with an empty search bar and running into dead ends along the way. Shoppable content addresses that gap, integrating a seamless shopping experience within the content itself. Instead of merely inspiring…

3 Reasons Social Commerce is a Crucial Investment for Brands

It’s no secret: In 2023, a lot of people buy things online. And ecommerce brands that are looking to sell products to modern consumers need to understand the trends, habits and behaviors of online shoppers to meet these customers where they are. The rise of social commerce has presented a unique set of opportunities – and challenges – for brands who sell products in the digital marketplace.  So what is social commerce anyway? It’s the use of digital spaces to sell, discuss and shop for products. This can take many different forms, including social media (like selling products on Instagram),…

The Complete Guide to BOPIS: What Brands Need to Know

Once upon a time, someone had the idea for a washing machine, and people probably thought that person was clinically insane. You mean instead of going down to the river to wash my clothes, you have a magic box that brings the river (and soap) into my home? Oh, AND there’ll be another magic box that contains warm air to dry my clothes too? Yeah OK buddy. Of course no one would question it now because the washer and dryer are ubiquitous. But that’s how it goes. A new thing sounds crazy — telephones, horseless carriages, KFC’s Double Down sandwich…

6 Shoppable Media Do’s and Don’ts

When in Rome, do as the Romans do.  So what is it exactly that Romans do? Do they put cheese on their Frosted Flakes — look it up; it’s a real thing, people — or have large rodents tell them the weather forecast? Hey, we’re all out here just trying to figure out the world as best we can.  In the spirit of figuring things out, we’d like to go over some things you should embrace and others you should avoid with your shoppable media. For the uninitiated, shoppable media blends visual assets with the information and functionality consumers need…

Shoppable Media: 10 Innovative Examples From Major Brands

You know those crazy concept cars automobile manufacturers show off every year? Most end up looking like some B-movie alien-tech sci-fi gone wrong. Exhibit A: Mercedes-Benz’s Vision AVTR concept inspired by the movie Avatar. Hey, kudos to the German engineers for thinking way outside of the box — so far in fact, we don’t detect a single straight line apart from the classic three-pointed star logo. Of course, the likelihood that this kooky car will ever see a full production run and grace our garage is virtually nil. There are, however, a handful of concept cars that do come to…

Social Commerce: How the Online Shopping Experience is Evolving

When you were a kid, there was probably something that you thought was terrifying but wasn’t really all that scary. Spiders are a common one. Maybe you still carry that same irrational fear to this day. But sometimes as we become adults, we are thrust into the position of family spider hunter. For the good of our kids, we have no choice but to face our fear, learn not to tremble at the sight of an arachnid, and maybe even crush a few creepy-crawlies (and sometimes we go on to create an entire business with “Spider” in the name 😏)….

Store Locator Software: Help Customers Find Your Products Online And Locally

Remember 8-track tapes? Back when they were a thing, you had to wait out every other song on an album for your jam to come back around. CDs were a revelation because you could skip ahead to the next song. Now with streaming music, you can listen to any song, any genre, anytime, anywhere. Thank you technology! We were living like cavemen back in the 8-track days. Similarly, once upon a time you had to walk to the nearest Tower Records to pick up the latest Destiny’s Child CD if it still happened to be in stock. Nowadays, we still…

What Is Shoppable Media?

“Shut up and take my money!” is the highly meme-able refrain every brand strives for. Stop putting obstacles between me and your unbelievable product. Of course we all would love to oblige. It turns out taking an enthusiastic customer’s money is sometimes easier said than done. Step one: make your content shoppable. Shoppable media is digital content that empowers consumers to shop. While brands often link ads, posts, videos, and other digital assets directly to their product pages, shoppable media introduces choice, presenting consumers with the information they need to compare buying options and clear pathways to each store. While…