3 Reasons Social Commerce is a Crucial Investment for Brands

It’s no secret: In 2023, a lot of people buy things online. And ecommerce brands that are looking to sell products to modern consumers need to understand the trends, habits and behaviors of online shoppers to meet these customers where they are. The rise of social commerce has presented a unique set of opportunities – and challenges – for brands who sell products in the digital marketplace.  So what is social commerce anyway? It’s the use of digital spaces to sell, discuss and shop for products. This can take many different forms, including social media (like selling products on Instagram),…

5 Key Steps to Create a Winning Customer Acquisition Strategy

Customer acquisition isn’t what it used to be. Back during the “golden age” of advertising (think Mad Men), the goal was to get your product in front of as many people as possible and hope that some of them buy it. Nowadays, there are much more advanced ways of targeting your ideal audience—but there are so many ways to do it that it can get a bit confusing.  Today’s top brands have clear roadmaps for how to consistently acquire customers with as little upfront cost as possible. They’re optimizing their strategies and dialing in on their ideal audiences and channels…

Why Shoppable Media Matters (And How You Can Use It)

We live in a world of consumer choice, where brands offer more ways than ever to access their products and services.  But in an effort to track the consumer journey and achieve better margins, too many brands are still presenting a single route to purchase online. And by removing steps and customer choice (usually by offering only a direct-to-consumer purchase option), they can inadvertently hurt their chances to make a sale. In this blog, we’ll explain why shoppable media can help solve this challenge for brands and explore a few examples of how it can be implemented. The importance of…

PriceSpider to Launch AI-Powered Functionality to Help Brands Optimize Customer Journey and Drive Sales

Latest Innovation to Enhance Where to Buy Capabilities Irvine, Calif. – May 24, 2023 – PriceSpider, a leading provider of brand commerce solutions, has announced the integration of artificial intelligence (AI) into its suite of products. The new tool will help brands seamlessly create and customize the customer journey. PriceSpider’s Where to Buy Shoppable Solutions, part of the company’s industry-leading brand commerce platform, helps clients make their brand shoppable across every digital touchpoint while providing a frictionless path to purchase for their customers. The new AI functionality will utilize a plugin from OpenAI’s ChatGPT, enabling users to customize select visual…

Top 10 Online Stores for Consumer Electronics Brands (2023)

At PriceSpider, we love a good set of ecommerce data. In fact, we nerd out on it from time to time. And in this post, we’re going to do exactly that. We’re diving deep into our numbers vault and taking a look at the top 10 retailers for consumer electronics brands. So if your brand sells electronics (or if you’re like us and just love a good set of data), this post is for you. Why exactly did we put together this list? Because every online retailer that carries your product category represents an opportunity to expand your reach, increase…

How and Why Retailers Should Improve Relationships with Brands

A mutually beneficial relationship makes both parties stronger, better, and more effective than they could ever be on their own. Think of classic partnerships like Batman and Robin, Laverne and Shirley, or pineapple and pizza. (Okay, we know that last one’s a little controversial.)  Whether it’s caped crime-fighters, comedic classics, or tropical fruits on Italian favorites, the right combination of efforts or inputs has the power to exponentially increase positive outcomes. And the same is true of retailers and their brands. But of course, it isn’t always easy for brands and retailers to get along. As a retailer, it can…

How to Choose the Right Media Mix for Your Brand

Gone are the days of Mad Men, when brands could use some combination of print, radio, TV, and/or billboards to reach practically every potential customer in existence. Nowadays, there are so many advertising platforms—each with its own unique audience—that it can feel a bit like a game of Whac-A-Mole trying to figure out where to promote your brand and its products. That’s why determining the right balance of marketing channels is crucial to a successful advertising strategy. But of course, finding that balance requires a bit of work. In fact, according to a recent survey by HubSpot, 39 percent of…

6 Effective Shopper Marketing Examples

In the movie Horton Hears a Who!, based on the famous book by Dr. Seuss, the people of Whoville (a town small enough to fit on a speck on a flower) have to prove their existence before their town is destroyed. After many failed attempts, they eventually use a device called a “Symphonophone” to produce a noise loud enough to let the giant figures around them know that they do, in fact, exist. Standing out as a brand these days can feel much the same—which is why it sometimes takes a little creativity to make sure you’re reaching your potential…