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Tag: Marketing

How to Keep Your Brand from Becoming a Commodity

How to Keep Your Brand from Becoming a Commodity

If consumers can’t tell the difference between your brand…

Top of Mind Awareness: How Brands Get it and Keep It

Top of Mind Awareness: How Brands Get it and Keep It

When consumers think about your product category, what’s the…

8 Tips for Using Social Media to Increase Sales

8 Tips for Using Social Media to Increase Sales

Social media is a valuable tool for growing an…

How the Landscape of Ecommerce Is Changing

How the Landscape of Ecommerce Is Changing

If you’re an ecommerce brand selling through retailers right…

What to Do When Your Ecommerce Traffic or Sales are Through the Roof

What to Do When Your Ecommerce Traffic or Sales are Through the Roof

A lot of brands are seeing a massive increase…

The Renaissance of Brand.com – Direct Traffic Increases 76% During COVID-19 Pandemic

The Renaissance of Brand.com – Direct Traffic Increases 76% During COVID-19 Pandemic

Ecommerce Beginnings In the early beginnings of the internet,…

How to Talk About COVID-19 as a Brand

How to Talk About COVID-19 as a Brand

The effects of the COVID-19 pandemic are everywhere you…

Brand Equity in the Digital Age: How to Fight for Your Brand Online

Brand Equity in the Digital Age: How to Fight for Your Brand Online

When consumers think of your brand, what kind of…

Customer-Centric Strategy: What it Means and How to Make One

Customer-Centric Strategy: What it Means and How to Make One

“The customer is always right.” Most businesses apply this…

5 Ways Your Website Might Be Misleading Potential Customers

5 Ways Your Website Might Be Misleading Potential Customers

You would never intentionally mislead your potential customers. But…

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