Leader in Where to Buy Technology Acquires Commerce Connector to Help Global Brands Take Control of the Path to Purchase
PriceSpider’s has just acquired Commerce Connector, a Software-as-a-Service (SaaS) Company based in Germany that helps brands drive sales by easily and conveniently leading consumers worldwide to retailers. Adding Commerce Connector to the PriceSpider Platform gives PriceSpider the ability to have an even more global presence to serve brands across the world giving them local offices in Europe and Asia. The acquisition also adds 100 more brands to PriceSpider’s current client portfolio. Commerce Connector will be integrated with PriceSpider’s current Consumer Conversion technology, that is fueled by the PriceSpider Data Acquisition Platform.
As ecommerce continues to evolve, it has been paramount in serving consumers during the Coronavirus pandemic. In fact, the PriceSpider platform is seeing a sustained “new normal” as traffic to our customers’ consumer brand websites increased significantly compared to the same time period last year. With consumer shopping trends continuing to favor ecommerce for the immediate future, this acquisition will help global brands better understand consumer buying patterns in order to optimize their digital touchpoints and continue to help them capitalize on this increased traffic.
With this acquisition, PriceSpider is positioned to continue to bring innovation as the global leader in data and consumer analytics technology. “In this fast paced environment, brands must ensure they’re in front of consumers in the right place at the right time and our platform is the key driver to help them do this,” said Anthony Ferry, Co-founder and CEO of PriceSpider. “We are constantly innovating to ensure our Where to Buy technology continues to keep brands ahead of the curve and remain competitive. With the addition of Commerce Connector, and its impressive portfolio of customers, we are expanding our international capabilities, while building strong relationships with additional global retailers.”
At PriceSpider, we are excited to continue serving the world’s top brands with our best-in-class enterprise technology, providing insight into the customer journey, and optimizing the customer experience. Our Platform discovers, matches, and crawls millions of data points that deliver invaluable insight to our customers to take back control of the customer journey that in the end, makes for a better brand experience across the board, connecting brands, customers, and retailers and ultimately letting consumers decide their path to purchase.
