In this episode of PriceSpider Ecommerce Connected we’ll talk about the Big news from Amazon and how your brand will be affected and benefit from it as they make all third party sellers on their marketplace public. There are three challenges outlined below…listen to the Podcast as we explore these challenges and discuss key strategies to solve them as our experts dive into what this means for ecommerce brands. 3 Challenges with Amazon’s Seller Database Amazon recently made a big announcement: starting in September, they’re giving brands access to their third party seller database. For brands, this means you’ll finally…
Category: Podcasts
Why This Retailer Fights for Their Brands
Relationships between retailers and manufacturers can often become tense. As they each try to protect their margins and do what’s best for their customers, they can start to feel more like competitors than partners. But it doesn’t have to be that way. In this episode of Ecommerce Connected, host Anthony Capozzoli talks with Sean Dawes, co-founder of Modded Euros, an online retailer for aftermarket European automotive parts. Sean and his team have made some innovative choices about how they partner with brands, and it’s allowed Modded Euros and their brand partners to thrive. They share unique data and insights with…
The First Pillar of a Successful Pricing Policy
What does a good pricing policy look like? Unfortunately, many manufacturers simply turn to Google or their competitors’ policies to answer this question, and what they find often creates a new problem, rather than a solution to their pricing issues. Michael Murphy, an attorney from K&L Gates and our latest guest on the Ecommerce Connected podcast, says, “What they usually end up with is an illegal price-fixing agreement that does very little, if anything, in the marketplace.” Pricing policies are complex legal documents. And in order to solve your problems with price erosion or remove your unauthorized resellers, your policy…
Why a Pricing Policy Can Make or Break Your Brand Integrity
A lot of brands see a minimum advertised pricing (MAP) or unilateral pricing (UP) policy as the best way to correct price discrepancies and protect their margins. But creating a pricing policy is only part of the solution. And if you execute it poorly, a pricing policy can actually do more harm than good for your brand—because it puts your integrity under scrutiny. In this episode of Ecommerce Connected, PriceSpider’s host Anthony Capozzoli sits down with Bill Johannesen, founder of Vision Werks and one of the chief architects of Bose’s well-known unilateral pricing policy, to talk about where brands often…
Brand Equity in the Digital Age: How to Fight for Your Brand Online
When consumers think of your brand, what kind of experience, quality, and value do they associate with your name? When your store or website is the only point of sale, you have a lot of control over your customers’ experiences. But when you work with retailers, that’s not always the case. Every retailer you work with directly impacts your brand equity–for better or for worse. In this episode of PriceSpider Ecommerce Connected, PriceSpider’s host, Anthony Capozzolli sits down with Bill Johannesen, founder of Vision Werks and one of the chief architects of Bose’s well-known Unilateral Minimum Resale Price Policy to…
3 Things Brands Need to Know About Ratings and Reviews
Ratings & Reviews are a key source of information that help drive purchase decisions. They are two of the main signals consumers use to determine the quality of a product they see online. Since they can’t physically hold your products or test them out (and returning something they bought online usually isn’t as convenient as going to the store), they want to be confident they’re getting a product that will meet their needs. Branding is obviously an important factor that helps you stand out among the competition. But when it comes to online retailers, being the most well-known brand isn’t…
Are You Making the “Locals Only” Ecommerce Mistake?
Where to buy (WTB) solutions highlight popular online and local retailers that sell your products, allowing your customers to choose the retailers they prefer. The whole point of these widgets is to streamline the path to purchase, so your customers can buy in the way that’s most convenient for them. But a lot of brands don’t use them that way. In an effort to keep all online sales on their own websites, some manufacturers list local retailers but don’t show their customers where else they can buy online. They’re conceding that yes, there may be more convenient places for you…
5 Common Ecommerce Mistakes
In the world of ecommerce, you should always strive to create the clearest, most convenient path to your products. Consumers want to shop online at specific retailers, so you sell your products in those stores and include more purchasing options on your website. But any time you send potential customers to an online retailer, there’s a lot that can go wrong along the way if you’re not paying attention to the path you’re sending them on. People can get lost or frustrated, and never complete their purchase. Or they might discover a competitor at a lower price point, and choose…
Monitoring and Enforcing your Pricing Policy
Pricing Policy: Part Two – Monitoring and Enforcement In the second part of a three-part series of PriceSpider’s podcast, E-Commerce Connected, our global sales executive Anthony Capozzoli discusses pricing policy with Eugene ‘Gene’ Zelek of Taft Law. Gene is a member of the Professional Pricing Society (PPS) and specializes in antitrust and commercial litigation. He provides clients top-level legal counsel in many areas of marketing law including pricing and distribution, intellectual property, supply relationships and new product development. Monitoring and Enforcing Pricing Policy There are many moving parts when it comes to monitoring and enforcing pricing policy. Manufacturers may find…
Protect Your Brand: How Counterfeit, Gray Market and Unauthorized Asian Market Sellers Can Cause Disruption
In this episode of PriceSpider’s podcast, E-Commerce Connected, How Counterfeit, Gray Market and Unauthorized Asian Market Sellers Can Cause Disruption, our Global Sales Executive, Anthony Capozzoli, sat down with David G. Howell to discuss counterfeits, the gray market and unauthorized sellers in the Asian market. (If you haven’t read the blog recap of our Tracking Down Unauthorized Sellers podcast, you may want to do that for background before continuing.) Just as brand manufacturers don’t want unauthorized sellers distributing their products, counterfeits, the gray market or unauthorized and counterfeit sellers in the Asian market are problematic as well. Counterfeit products are…
