Being a social influencer isn’t always everything it’s cracked up to be. You learn that large groups of people tend to be hyper-critical and very vocal. You become the target of a barrage of cyberattacks. And as soon as your notoriety ends, all those followers jump like rats from a burning ship. In other words, popularity comes at a cost. It’s the same in ecommerce. Just like how not every follower is your best friend, not every retail partner is a good partner. It’s common for brands to assume that more partners means more visibility and, therefore, more sales. While…
Tag: Brand Commerce
How the Halo Effect Benefits Ecommerce Brands
Once upon a time, back in the olden days of 20-aught-nine, people absolutely lost their minds with delight when Apple added copy and paste to the iPhone. Today, it has become an annual event: Apple releases “magic,” “new” features that Samsung has already had on its phones without any fanfare for years. Or maybe you purchased a Google Wi-Fi router recently despite the fact they’ve only been on the market since 2016. Linksys (remember Linksys??) on the other hand, has been selling home Wi-Fi routers since the ’90s — still do. Some might refer to this behavior as being a…
PriceSpider Blog Digest: Late Summer Edition
This is a guide to everything we’ve published on the PriceSpider blog in August. Starting with the most recent content, you’ll find brief descriptions of each post with a link to where you can read the whole thing. How Brands Can Win as Amazon’s Third Party Seller Database Goes Public (August 26) Amazon is about to let brands peek behind the curtain to see their third party seller database. This is a huge step toward better transparency, but on the Ecommerce Connected podcast, Anthony and Sales Team Six discuss some of the challenges brands are going to have with this…
