Omnichannel commerce leverages all available marketing and distribution channels…
Category: Blog
Omnichannel vs. Multichannel: What’s the Difference?
Omnichannel and multichannel refer to the way a brand…
What Are the Customer Journey Stages?
Customer journeys are an important part of any business…
Even Successful D2C Brands Aren’t JUST D2C – 5 Brands Crushing it
To D2C or not to D2C…Is THAT the question?…
The Complete Guide to MAP Monitoring
MAP monitoring is the process brands use to ensure…
4 Customer Journey Mapping Examples
Creating a customer journey map is an important exercise…
Consumer Shopping Behavior: What Brands Need to Know
It’s hard to sell your products if you don’t…
The Domino Effect of MAP Violations…A Race to the Bottom
It’s tempting for brands to simply ignore MAP violations….
10 Tips for Understanding Your Customer Journey
Why do people buy your products? How do they…
Black Friday 2020 Recap: 4 Big Takeaways from the Data
Toward the end of November, we made some predictions…
