Category: Blogs

Shoptalk Europe 2025 in Barcelona offered a glimpse into the future of commerce — one that’s seamless, social-first, and deeply personalized. As global brands and retailers convened to share strategies and innovations, a few standout themes emerged. Shopper Journey & Omnichannel Experiences are Changing Forget the offline vs. online debate; the future will be seamless. Consumers now expect brands to show up wherever they are, whether that’s a TikTok scroll, a retail shelf, or a mobile app.  These experiences drive loyalty, not just sales. True personalization goes beyond targeting – it’s about delighting your customers where they choose to interact…

Panelists Rae Guimond – Senior Director, GTM Strategy, PriceSpiderOscar Ibarra – VP of Sales, KevelDavis Kalsbeek – Director – RMN Partnerships, NCSolutionsLindsay Pullins – Director, Retail Media and Commerce Partnerships, RokuModerator – Patrycja Malinowska, Director of Retail, Path to Purchase Institute Our panel gathered to discuss the growing imperative for full-funnel retail media strategies that align branding and conversion across in-store and digital channels. As Lindsay Pullins (Roku) noted, with Connected TV capturing 20% of U.S. adults’ media time by 2025 and retail media expected to drive 20% of CTV ad spend by 2027 (eMarketer), panelists stressed the need for…

The Health & Beauty industry is evolving at a rapid pace, with shifting shopper behaviors, new digital touchpoints, and increasing expectations for seamless shopping experiences. Like anything, the brands that fail to adapt will be putting their sales on the line – but those that embrace shoppable solutions are unlocking new levels of success. Join us as we explore some of the trends reshaping the industry and discover actionable insights that will help you optimize the path to purchase. Here’s a preview of what we uncovered: Social media: The new storefront Social media is now the leading source for product…

From hybrid shopping to AI and premiumization, these are the biggest trends in consumer electronics in 2025… As we near the end of the first month of 2025, the consumer electronics industry is at an unpredictable crossroads, defined by seemingly limitless innovation, shifting consumer preferences, and countless operational challenges. In light of CES coming to a close, let’s delve into the key trends shaping the landscape and highlight opportunities for brands to thrive. Hybrid shopping experiences: Combining in-store and online journeys Consumer electronics are still high-consideration purchases, and buying decisions often require hands-on assessments and extensive research. As hybrid shopping…

Now the dust has settled after Cyber 5, we pinpoint the period’s biggest winners and losers by industry. With Cyber 5 coming to a close, PriceSpider’s database of shoppable media campaigns provides a unique view into consumer behavior during this critical holiday shopping period. From rising impressions to shifting purchase intent across numerous categories, this year’s trends reveal valuable insights for brands planning future tentpole events. Here’s a quick breakdown of Cyber 5 2024’s top trends. General trends Insights by industry Consumer Electronics Household Goods & Grocery Pet Supplies Health & Beauty Retailer-Specific Performance Moving into 2025 How did your…

In a groundbreaking partnership aimed at enhancing shopper engagement and boosting conversions, PriceSpider, the global leader in omnichannel commerce enablement,  has joined forces with Epigraph, a leader in 3D and augmented reality (AR) technology.  Together, we are empowering brands to create interactive, customizable 3D shopping experiences that allow customers to tailor products to their unique preferences. This partnership makes it possible for customers to actively participate in the product selection process, choosing colors, materials, and features to build the perfect product, resulting in a highly engaging experience that encourages purchase decisions.  Meet Epigraph: 3D and AR Pioneers Epigraph are experts…

Maximizing Cyber 5 Performance: Key Social Audience Insights with PriceSpider and ListenFirst  Recently, Jordan Mitchell, Client Strategist at ListenFirst, and Rae Guimond, Director of Strategy and Enablement at PriceSpider, delved into the power of using social listening and social commerce data effectively to drive brand strategies and optimize customer engagement.  Why Focus on Social Listening and Social Shopping for Cyber 5 and Beyond?  Social media platforms are the number 1 place where shoppers are discovering products and brands online. With an estimated 5.2 billion social shoppers in the world–a number close to the number of 18-year-olds worldwide–social represents an immense…