How to Combine D2C With Retailer Choice

    Which should you choose: where to buy choice or direct-to-consumer revenue? In this guide, we show you how to keep each on the menu and reap the best of both worlds. Learn:

    • How a brand can still sell D2C even if it uses a WTB
    • What added benefits does WTB bring to D2C
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    Ebook Details

    Hiding retailer relationships on your website does more harm than good. Prioritizing D2C is fine, but it shouldn’t come at the cost of forfeiting the benefits other sales channels offer.

    What you will learn:

    In this guide, we show you how D2C and WTB complement one another, including how they:

    • Allow customers to compare options without leaving your site
    • Increase trust in your brand by highlighting retailer reviews
    • Make D2C the most prominent choice
    • Ensure you never leave your customers stranded
    • Help shoppers find the closest store to buy your product
    • Create the best experience for the most customers
    • Track every sale

    When a customer leaves your website, they may never come back.

    Every time a potential customer looks for you on Google or a retailer’s search engine, each transition could expose them to your competitors. You don’t want that. With a WTB, YOU become the best source of information for buying products. And sometimes YOU look like the best choice. When customers choose D2C after seeing their other options, they’ll be more confident they made the best choice.

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