Consumers have thousands of choices when it comes to buying products online. They can buy directly from you, the manufacturer, or they can buy from any number of online and local retailers. Before they buy, most consumers do some form of research and comparison shopping, usually browsing reviews and checking prices.
A where to buy (WTB) solution lets manufacturers streamline that process by providing all the information consumers need to make a decision in one place, creating a clear path to purchase. In The Manufacturers’ Guide to Online Where to Buy Solutions, we’ll walk you through:
- What a WTB solution actually does
- How this technology benefits both consumers and manufacturers
- What kinds of data WTB solutions give manufacturers
- How WTB solutions strengthen manufacturers’ relationships with retail partners