Spin a smarter brand web to crawl, capture and convert your most valuable customers.
In this eBook, discover how ecommerce brands can influence the buyer journey—empowering customers to easily find the products they're looking for, get the best possible price and make every moment shoppable.
Download the eBook to learn:
Stages of the customer journey
How brands influence that journey
The dangers of dead ends along the way
Why every customer journey is unique
What makes people ready to buy
The Ultimate Guide to Understanding Customer Journeys
No matter how relevant your product is to your target audience, most shoppers aren’t ready to buy the first time they encounter your brand. It takes more than a stellar sales pitch or flashy promo video to gain their trust.
Knowledge is power
If you understand where the customer is in their journey and what they’re trying to accomplish, you'll be much better equipped to:
• Guide them to the next stage of their journey • Position your product as the solution they’re looking for
See how to turn consumers from being completely unaware of your product (even your product category) to feeling empowered to purchase confidently.
The customer journey doesn’t start with a touchpoint, it starts with an idea.
Your customers aren’t on a journey to buy your product. They’re trying to solve a problem, reach a goal, or achieve an aspiration. Your product just happens to be the solution.
At every stage of the customer journey, you need to consider your customer’s point of view and empathize with their needs. If you understand where they are at in their journey and what they’re trying to accomplish, you can guide them and position your product as the solution they’re looking for.
Get your free copy of The Ultimate Guide to Understanding Customer Journeys now.
