Discover our insights into the power of online-to-offline, quick commerce, D2C synergy and brand-retailer partnerships from My Digital Shelf in Hamburg, Germany.
Tag: Direct to Consumer
3 Strategies retailers must embrace to boost consumer spending this holiday season
Student loans and rising consumer debt are set to impact retail holiday spending in Q4. Here are three strategies retailers can use to boost the Golden Quarter.
What Your Prime Day Data is Trying to Tell You
Over this year’s two-day Prime Day event, we were busy crawling the web to gather data and draw insights that can help brands perform better online. How? Our robust data collection platform crawls thousands of ecommerce sites in real time, gathering information about products, placement, promotion and the buyer’s path to purchase. That data then delivers actionable insights brands can use to optimize the customer experience, drive more purchases and protect their brand integrity across every sales channel. Here’s what we found over the July 11-12 Prime Day event, and why brands who want to increase conversions should take a…
5 Key Steps to Create a Winning Customer Acquisition Strategy
Customer acquisition isn’t what it used to be. Back during the “golden age” of advertising (think Mad Men), the goal was to get your product in front of as many people as possible and hope that some of them buy it. Nowadays, there are much more advanced ways of targeting your ideal audience—but there are so many ways to do it that it can get a bit confusing. Today’s top brands have clear roadmaps for how to consistently acquire customers with as little upfront cost as possible. They’re optimizing their strategies and dialing in on their ideal audiences and channels…
Why Shoppable Media Matters (And How You Can Use It)
We live in a world of consumer choice, where brands offer more ways than ever to access their products and services. But in an effort to track the consumer journey and achieve better margins, too many brands are still presenting a single route to purchase online. And by removing steps and customer choice (usually by offering only a direct-to-consumer purchase option), they can inadvertently hurt their chances to make a sale. In this blog, we’ll explain why shoppable media can help solve this challenge for brands and explore a few examples of how it can be implemented. The importance of…
Capturing the Electronics Ecommerce Market: Insights and Strategies for Success
How brands can attract and retain customers with PriceSpider With more consumers becoming comfortable with researching and purchasing electronics online, it’s crucial for brands to have visibility on the digital shelf to attract and retain customers. For instance, having access to price and availability data across ecommerce distributors and sellers through digital shelf analytics solutions can help brands react quickly to price changes and reduce delisting or loss of organic share of search as a result of online retailer stockouts. In 2022, computer and consumer electronics accounted for over 21% of total US retail ecommerce sales, providing an opportunity for…
The Definitive Guide To Shoppable Media: How Brands Can Boost Sales On Every Channel
In this ebook, we explain the advantages of shoppable media and show you how to make your brand fully shoppable across every digital touchpoint.
PriceSpider to Launch AI-Powered Functionality to Help Brands Optimize Customer Journey and Drive Sales
Latest Innovation to Enhance Where to Buy Capabilities Irvine, Calif. – May 24, 2023 – PriceSpider, a leading provider of brand commerce solutions, has announced the integration of artificial intelligence (AI) into its suite of products. The new tool will help brands seamlessly create and customize the customer journey. PriceSpider’s Where to Buy Shoppable Solutions, part of the company’s industry-leading brand commerce platform, helps clients make their brand shoppable across every digital touchpoint while providing a frictionless path to purchase for their customers. The new AI functionality will utilize a plugin from OpenAI’s ChatGPT, enabling users to customize select visual…
Top 10 Online Stores for Consumer Electronics Brands (2023)
At PriceSpider, we love a good set of ecommerce data. In fact, we nerd out on it from time to time. And in this post, we’re going to do exactly that. We’re diving deep into our numbers vault and taking a look at the top 10 retailers for consumer electronics brands. So if your brand sells electronics (or if you’re like us and just love a good set of data), this post is for you. Why exactly did we put together this list? Because every online retailer that carries your product category represents an opportunity to expand your reach, increase…
How and Why Retailers Should Improve Relationships with Brands
A mutually beneficial relationship makes both parties stronger, better, and more effective than they could ever be on their own. Think of classic partnerships like Batman and Robin, Laverne and Shirley, or pineapple and pizza. (Okay, we know that last one’s a little controversial.) Whether it’s caped crime-fighters, comedic classics, or tropical fruits on Italian favorites, the right combination of efforts or inputs has the power to exponentially increase positive outcomes. And the same is true of retailers and their brands. But of course, it isn’t always easy for brands and retailers to get along. As a retailer, it can…
