How Health & Beauty Brands Can Grow Despite the Current Macroeconomic Climate “Ecommerce continues to revolutionize the health and beauty industry, with ecommerce and social commerce sales predicted to increase as more consumers buy online in this category. From social media shopping to counterfeit product concerns, this rapidly growing market presents both opportunities and challenges for retailers and consumers alike.” – Rae Guimond – Director, Strategy & Business Development at PriceSpider Spurred on mainly by the COVID-19 pandemic, a number of industries saw dramatic spikes in online sales. With brick-and-mortar stores closed and people told to stay indoors for months…
Tag: Brand Monitor
Amazon Moments: Reward Customers for Helping Your Brand
Everyone likes to be rewarded. After all, how many things we do in life aren’t motivated by the possibility of a reward? When someone works out, they’re rewarded with increased fitness. When people show up at work, they’re rewarded with a paycheck. And when kids cash in 10,000 tickets at Chuck E. Cheese, they’re rewarded with a bouncy ball and a plastic boomerang. (Hey, we didn’t say the reward was always proportional to the work). Since your customers are people, there’s a 100 percent chance they like to be rewarded, too. Which is why a service like Amazon Moments can…
Feed-Based Data vs. Crawled Data: What’s the Difference?
In Marvel’s The Avengers, Iron Man is known for his quick, brash, and (mostly) effective tactics in battle. He strikes fast, and while he doesn’t always get the job done the best possible way, his methods are usually good enough in the moment. The Hulk, on the other hand, is a bit bulkier, but his brute strength packs a much bigger punch when he utilizes it to its full capacity. The way these two superheroes differ in their approach (and their results) mirrors the difference between types of brand commerce data. How, you may wonder? Well, the quality of your…
Why Retailers Should Become Data-Sharing Partners with PriceSpider
Cereal and milk, campfires and smores, movie theaters and popcorn. Sometimes, certain things just go better together. After all, who could imagine enjoying a film without a tub of warm, crunchy, buttery popcorn? And hey, even if you’re not a fan of heated and salted corn kernels, you’ve gotta admit—they look (and smell) delicious. Another great combo? Brands and retailer data. Securely sharing key data points with your brands can improve your relationship with them, help them sell more products through your store, and subsequently increase your traffic. But of course, when it comes to sharing data, many retailers understandably…
6 Ways Brands can Boost Holiday Sales in Q4
In the classic holiday film Jingle All the Way, Arnold Schwarzenegger plays the role of Howard Langston, a father who becomes increasingly desperate to purchase his son the most coveted toy of the year–a Turbo Man action figure. But despite his best efforts–which include attempting to buy a counterfeit version from a bunch of guys in Santa suits, chasing a kid into a ball pit, getting pepper-sprayed in the face, and a little bit of breaking and entering–Howard struggles to get his hands on the holiday’s hottest gift item. (Ah, if only they had Amazon back then.) Obviously, the fictional…
4 Sources of Digital Shelf Insights
Marketers and brand managers are a bit like paleontologists. No, you’re not digging for dinosaur bones on a daily basis, but ideally you are unearthing valuable insights that help sell products to more customers. The major challenge? There’s a T-Rex-sized amount of data out there. Modern digital shelf analytics technology captures more data than ever, and that means business leaders are depending on managers to find ways to glean actionable insights from all the data these tools provide. After all, numbers don’t mean much if you don’t know how to apply them. And with competitors constantly seeking even the slightest…
4 Digital Shelf Optimization Tips
Let’s kick off an important lesson about product sales with a story about pantyhose. When entrepreneur Sara Blakely started her hosiery company, Spanx, she was determined to get her product in front of as many customers as possible. And after landing a deal with Neiman Marcus to put Spanx products in several of their stores, the young business owner was over the moon. But she quickly realized she had a problem—a visibility problem. The department store was putting Spanx products in the hosiery department, but her target customers were actually shopping in the shoe department and the ready-to-wear department. Not…
4 Ways to Improve Digital Shelf Performance
Diet fads, DIY shows, fitness gurus, and self-help books. As a species, it’s almost like our brains are engineered to seek improvements over and over again. Sometimes it takes some of us longer to recognize or act on those improvements, but eventually the writing is on the wall and we succumb to the desire to be better. While not all of us are ready to go full keto, become the next Chip and Joanna Gaines, or get heavily into protein like the Liver King, getting to the end result does start with baby steps. We’re going to get you started…
What Is Digital Shelf Management?
Remember what we were always taught in school? Fail to plan, plan to fail. Turns out the teachers were right: careful planning does make for great success. But most often in real life scenarios, there are some things we just can’t always plan for. You know the drill, you painstakingly put together your five year plan only for life to throw you a curveball. So, long-term success comes from a practice not just of planning but of reacting and adapting. But even when we do plan, curveballs will ensue. Such is life and such is guaranteed changes in ecommerce and…
How to Make Your Products More Discoverable on the Digital Shelf
Honey! Where are my keys?! We all know the feeling of panic when we are pressed for time and can’t seem to find the ONE thing that USUALLY gets put on the plate near the front door. But for some silly reason, we didn’t put them where they are supposed to go. Now putting your brand’s products in a place where consumers can find them is surely not as absent-minded a process as leaving your keys in your pocket, but imagine if you didn’t have the right methods in place to ensure your products weren’t as difficult to hunt down…
